BREAKOUT SESSIONS

Sunday morning, Nov. 3, 11:15-12:00 (7 concurrent sessions)

Sunday morning, Nov. 4, 11:15-12:00

1

Meta Brunzema

Architect, Urban designer, Community planner; floating swimming pools for Hudson River

QUESTION
Environmental conservation, restoration as well as sustainable design are multidisciplinary practices - in which public agencies, scientists, engineers, designers, educators, artists and the general public often collaborate. Has the concept of "environmental education" become a key element within the cultural and scientific expression of the environmental movement?

REPORT
The key issues discussed in this lively breakout session revolved around art, the environment and environmental education projects. The session included, a landscape architect, an art historian, a representative from the San Francisco Exploratorium, a geologist, architect, lighting designer, artists, hydrologist and an environmental social scientist, among others.

Meta Brunzema and Leni Schwendinger stated their questions. The first issue addressed was, whether the primary goal is to illustrate or interpret complex scientific processes in the context of environmental education. The group discussed the difference between children and adult audiences in this regard. They felt that it is possible to make the information legible to large numbers of people with a minimum of scientific jargon.

This group felt that disseminating information about natural processes is integral to environmental artwork contrary to a common "art-world" belief that art is not supposed to inform. A participant stated that artists have a high tolerance for uncertainty and the unpredictable, which especially qualifies artists to interpret environmental processes, which are highly changeable. People felt that education through art could take various forms -- from didactic to intuitive approaches. The best education is when people don't know that they are being educated.

The group discussed that artwork related to environment is unique in that the concepts must spring from the site itself. Environmental processes can be subtle; related to climate or geology, with slow and evolving transformation and in the case of industrial reclamation projects "not pretty", which lead to unpredictable results, which artists and scientists may discover during collaboration.

At the start of an environmental art/architecture/landscape project there may be a need to distinguish boundaries between conservation or scientific study area and "education" or public access areas. Highly sensitive habitats cannot be physically accessible to large numbers of viewers. Thus the opportunity to experience nature/wilderness/landscape will always be an "artificial" one. Public access determines opportunities and limitations that become part of the artist/team's design criteria.

A participant mentioned that many projects have a historical component as well as environmental, community and artistic components. Since landscapes change over time it is impossible to restore an "original landscape". Community involvement and social activities can be a shaping force to an environment. Artists can enrich their projects by involving local communities in their process. The group felt that audience engagement is the best environmental-education-as-art.

Reported by Jessica Goodyear


Meta Brunzema
is the principal of Meta Brunzema Architects P.C. an architecture and urban design firm in New York City dedicated to creating equitable and sustainable environments through a collaborative process that includes public and private clients, community groups, and multidisciplinary collaborators. Current work includes the development of a "Floating Swimming Pool" for the Hudson River which will provide opportunities for recreation and environmental education. This pool, which is open to the flow of the river, is currently in the developmental phase. Meta Brunzema also teaches graduate architecture and urban design at Pratt Institute in Brooklyn.

Meta Brunzema Architects P.C.
mbapc@rcn.com




Sunday morning, Nov. 4, 11:15-12:00

2

Sidney Perkowitz

Physicist/Author, Emory University, Atlanta, GA


QUESTION
Artists like hearing from scientists, and so science influences art: but scientists seem less willing to hear from artists, and so art doesn't influence science very much." Do you think this is true? If so why? What can we do about it?

REPORT
[Over a dozen attend. A spirited debate ensues. Sample quotes follow. Where I recognized the speaker, I attributed the quote.]

"Not true, this conference proves it."

Joy Wulke, "Artists produce a product, art. The influence of science can be seen in the work. Scientists are influenced by art, but the result isn't visible."

"Artists seek scientists when they need answers, but scientists don't seek artists."

"Scientists realize they need artists when they see one picture is worth a thousand words."

"Artists don't study science, scientists don't study art. Neither speaks the other's language. Whatever happened to the idea of liberal arts education? A solution is multi-discipline courses. "

"Scientists don't even speak each other's language. A chemist doesn't speak to a biologist. It's only when they have common issues that they begin to speak. And the problem is artists and scientists rarely have common issues."

Ilene Astrahan, "Nobody speaks anybody's language. Communication is the hardest goal to achieve."

Sidney Perkowitz, "The solution was suggested at this conference: time. Long term collaborations allow artists and scientists to learn to speak to each other. Stacy Levy said Bob Deason was willing to repeat things 15 times until she got it. That's what it takes. . . . An artist here, Jackie Brookner, said it best, Science and Art are two twins of awe."

Reported by Flash Light

Sidney Perkowitz is Charles Howard Candler Professor of Physics at Emory University. He writes and lectures about science, technology and culture for general audiences, including his books "Empire of Light," about science, art and light; and "Universal Foam," about the science and culture of foam. He has collaborated with photographers and graphic designers, and other projects include museum displays and curatorial work at the boundaries between art and science. He is currently working on a book about bionic people and androids, and has just completed a play about the Russian scientist Alexander Friedmann, the father of the Big Bang theory.

http://www.physics.emory.edu/faculty/Perkowitz/
physp@emory.edu



Sunday morning, Nov. 4, 11:15-12:00

3

Julianne Pierce

Executive Director, Australian Network for Art & Technology


Session leaders: Juliane Pierce, Executive Director, Australian Network for Art and Technology (ANAT) and Lisa Colley, Manager, New Media Arts, Australia Council for the Arts.

QUESTION
Negotiating art and science residencies: developing and negotiating partnerships. What is the role of the "broker" in creating residencies and opportunities for artists? How to ensure both parties receive maximum benefits and outcomes.

REPORT
This session explored some of the logistic, conceptual, and pragmatic issues faced by ANAT and similar organizations in creating sustainable models for collaborative partnerships between artists and scientists. The primary focus here was on corporate artist-in-residency programs. The session began with introductions and a brief overview by Ms. Pierce of the mission of ANAT, an Adelaide-based network and advocacy organization which facilitates opportunities for artists working with science and technology. Ms. Colley spoke of her current focus in art/science collaborations at the Australian Council and how her work was driven by the need to create opportunities for artists to have access to technological resources and by industry and government initiatives. Where do the arts and artists fit in that? Justin Cooper then gave an overview of her ANAT-sponsored residency at New York's Museum of Natural History. In 'brokering' a partnership between artists and industry, it was agreed that it is very important to learn what the needs and primary goals of the organization/corporation are. The corporate/industry partners also need to know what is in it for them from the beginning and what they will be required to contribute to the project (e.g. do they have to pay for it?). One of ArtSci2001's presenters, Jennifer Hall, referred to this as knowing what the 'exchangeable commodities' are. She also spoke about the importance of the corporate partner to be willing to contribute to the project from the beginning and to help design it from the ground up.

Equally important was finding the right person in the organization to approach and to use the scientists language in describing the project (e.g. 'scientific visualization' instead of 'artistic representation'). Some barriers faced in brokering partnerships include a sympathetic upper management that can't convince their Boards to support the collaboration and management that doesn't value or understand the arts in the traditional sense, let alone the modern one. Participants felt that there is a real need for corporations to see how their product or r+d is being used or might be used by an artist. A suggestion was made that artists or supporting organizations could give presentations during lunch hours to increase awareness of artists working with science/technology. Corporate artist-in-residencies force a new kind of socialization around new concepts. This kind of model is not as big a leap for universities, but many felt there was still not enough leadership from the faculty in academia. Several participants mentioned the need to de-brief/de-compress artists after a residency and get them back into their own domain. Part of this process should be a reflective review of what worked and what didn't in the residency.


Discussion also revolved around what the artists need to think about/assess before entering into a residency and what role artists can play in the partnership. Participants felt that artists need to value themselves and be very realistic about their vision for the collaboration, that they should know what their intentions are when going in and to not have expectations about making a product. Some felt that it can be just as important for artists to have access to resources without the need to collaborate with the scientists, but that they shouldn't be relegated to the 'corner.' Ms. Cooper, for example, described her residency not so much as collaboration as access to the facilities and talked about her role as a conduit between the different 'fiefdoms' at the museum, who normally don't talk to each other. Ms. Pierce spoke about how artists help facilitate play and experimentation, which was echoed by others.

Reported by Diana Meckley

Julianne Pierce is an artist, curator and interactive media Producer. She is currently Executive Director of the Australian Network for Art and Technology. She is a founding member of the influential new media artists group VNS Matrix, who exhibited widely in Australia and internationally from 1991 - 1997. Julianne has worked for fifteen years in the Australian cultural sector and has curated exhibitions and performance events including 'Future Languages' (Adelaide Festival, 1994), 'Code Red' (ANAT/Performance Space national tour, 1997) and 'Biomachines' (Adelaide Festival, 2000). She has Produced several interactive titles including the highly praised and widely exhibited interactive CDROM 'Uncle Bill' (2000), directed by Debra Petrovitch.

http://www.anat.org.au
http://sysx.org/vns
http://unclebill.va.com

www.anat.org.au
julianne@anat.org.au



Sunday morning, Nov. 4, 11:15-12:00

4

Andrea Polli

Assoc.Prof. Film & Media, Hunter College, NYC



QUESTION
More and more institutions are creating a hybrid space for artists and scientists to work side by side. What are characteristics of the more successful models of these spaces? If through these collaborations we are creating a new discipline that is the combination of art and science, what are elements that make up this new discipline?

REPORT
This group shared experiences of roadblocks and successes in art and science collaborations within institutions.

Many attending the breakout group were involved in academic programs designed to bridge various disciplines.

Some of the institutions and programs represented by members of the breakout group:

Academic Institutions (most with a research focus) Dublin City University Studio Arts Center/Social History/Science History Programs
Electronic Arts Program at Rensellaer Polytechnic University
Art and Technology Program at The Art Institute of Chicago
Art and Technology at Hofstra University
Artist-in-Residence Program at the Franklin College of Engineering
Art and Science Degree Program at Carnegie Mellon
Computer Art Program at the School of Visual Arts (SVA)
Integrated Media Program at Hunter College/CUNY
SUNY/Stonybrook New Program
Video/Multimedia Program at the Ross School
University of Michigan Dual Degree Program and Industrial Design/Art and Design Degrees
IT Program at NYU
Case Western University

Research Institutions (some with an academic component)

The National Academy of Sciences
Art/OMI
The Wellcome Trust SciArt Program and SciArt Lab
Museum of Natural History Artist-in-Residence Program
Bell Labs
Owen Foundation

Some of the challenges we discussed:

Funding Collaborations
Responding to the needs of students
Structuring curriculum
Isolation and acceptance within the institution
Integration of disciplines
Access to the institution for independent artists and scientists Developing a long term agenda
Varied preparation and background of students/especially post-grads Oversaturation of the market: 5000 mfa's graduating every year in the US
Finding good models for structuring programs
Team teaching courses
'Art' versus 'Science Art'

Andrea Polli is a digital media artist currently teaching in and helping to develop the new Integrated Media MFA program at Hunter College in New York City. She has exhibited, performed and lectured nationally and internationally, recently at: SIGGRAPH '01, ISEA '00, The Kitchen, and The Knitting Factory in New York. In 2000, Polli produced pause, a large scale web-based public art project with the Chicago Department of Cultural Affairs and the Millennium Community Arts program sponsored by the Mid-Atlantic Arts Council. Her recent performance work is documented in the article 'Active Vision' in the October 1999 issue of The Leonardo Journal, and a retrospective article about her work from 1991-1998, 'Virtual Space and the Construction of Memory', is published in the Spring 98 issue of the Leonardo Journal.

http://www.andreapolli.com

Film and Media
Hunter College
695 Park Ave.
New York, NY 10001
212.772.5589
apolli@hunter.cuny.edu



Sunday morning, Nov. 4, 11:15-12:00

5

Roz Rago

Brand Planning Consultant, NYC


QUESTION
"Cultural Fusion" is often cited by trend-mavens as a hallmark of the new century. The fusion of Eastern and Western thought, of science and spiritualism, of art and commerce, of education and entertainment are just a few examples. What new kinds of collaborations can we expect to see as a result and how will this blurring of the boundaries between the categories we've traditionally used to organize our world affect our own work as artists and scientists?

REPORT
- Be 'open' to the collaboration process.
- Goal is to blur boundaries between disciplines.
- How to bring spirituality, not religion, into art?
- Maybe art is always spiritual.
- Individual work is a contribution to a greater whole.
- There is an open atmosphere now allowing corporations to ask artists for their contributions.
- Combining Eastern and Western concepts for a fuller entity.
- Blur the boundaries.
- Encourage the participation of leaders from outside the business world.


Reported by Louis Grenier

Roz Rago is a Brand Planning Consultant working with leading corporations, consulting firms and advertising agencies to create new products and to develop brand and communications strategy. Formerly Head of Planning and Research at Ogilvy & Mather Advertising, her clients have included American Express, IBM, Merrill Lynch, Kodak, Kraft Foods, Unilever, Hershey's, Avon Products, Jaguar and the U.S. Office of National Drug Control Policy. She holds a Ph.D. in Neuroscience and Behavior and, as a key part of her work, has created practices designed to encourage the participation of thought leaders from outside the business world in commercial enterprise as catalysts for innovation.

RozRago@msn.com



Sunday morning, Nov. 4, 11:15-12:00

6

David Rosen

Managing Director of Praxis, a business-development consulting firm


QUESTION
Digital Alchemy (or turning shit into gold)

So, you've got a great idea and a great collaborator to work with - what do you do next? Let's look at financing, commercialization and that can-of-worms called intellectual property.

REPORT
* you MUST at the outset establish a negotiation and a value
* create asset value for your work
* need to understand concepts of value. its assessment, and equivalencies within your field (e.g.   filmmakers barter for distribution rights)
* recognize "creative capital" and
* must define intellectual property issues within collaborative group
* how much do you/we own or protect vs. funders
* always budget an artist's fee as buffer (20%)
* hypothesize the practical applications & your position in it
* watch for/renegotiate the financial gender gap
* watch the terms for institution affiliation, as they differ widely
* e.g. some labs take 75%
* some (like Carnegie Mellon) have no intellectual property requirements (in order to be competitive)
* if you are in unfair situations try to renegotiate via:
* adversarial contract negotiation
* pro bono intellectual property right law
* patent laws (requires money to defend your position)
* Volunteer Lawyers for the Arts
* all agreed that despite the altruism of shareware vs software, that profit was important, needed, and   frequently lacking
* copyright is a given, but no money from it
* grant writing is generally not worth the time it takes
* play the credentials game
* go where the money is
* keep records of development stages in multi-sourced projects to pro-rate expenses
* license each component, and not the overall project
* establish joint ownership of royalty rights between teams, specifying base amounts (and to whom)   with proportional increases as revenues increase
* in 501.C.3 organizations (for funding others) there is a 6% service charge
* establish self-sustaining financial structures for rentals, services, etc. that you provide
* models for budgets: commercial budget models are not always applicable since creation process is   often ad hoc, or funding is specified rather than open-ended
* recommended was a trickle-down budget model of variable funding sources (typical) that allowed   contingency priorities
* we need a formalized and professional session on intellectual property for the next ASCI ArtSci

Reported by Rich Leslie

David Rosen has over twenty years experience working in and writing about the media and technology. He is the Convener of "Digital Independence: Independent Mediamaker Confront the Digital Transition," supported by the Ford and Rockefeller Foundations (see www.digtialindies.com). He is managing director of Praxis, a business-development consulting firm. Clients include: Advantest, Ameritech, BellSouth, ComCam, Consumers Union, Fujitsu, GTE, HBO, IBM, KQED/SF, MUSE, NASA, Weather Channel and WNET/NYC. He serves on the Board of Directors and is Treasurer of the public television's Independent Television Service (ITVS). David is the author of Off-Hollywood: The Making & Marketing of Independent Films (Grove), commissioned by the Sundance Institute and the Independent Feature Project.

David Rosen
Praxis
345 Union Street
San Francisco, CA 94133
phone: 415-834-1852
fax: 415-834-1853
info@digitalindies.com





Sunday morning, Nov. 4, 11:15-12:00

7

Leni Schwendinger

Artist/Lighting Designer/Community Activist, Leni Schwendinger Light Projects, Ltd, NYC


Civic concerns--giving rise to projects that integrate social and environmental change--provide a context for some of our work with art and technology. How do we negotiate the widening boundaries of art, science and community without compromising -- but rather enhancing -- these interdisciplinary aspects of our work?

see
Meta Brunzema for Report

Leni Schwendinger creates environmental light-and-sculpture installations for public spaces with her studio known collectively as Leni Schwendinger Light Projects, Ltd. Weaving light into the fabric of urban life, her goal is to expand social interaction and activity in public gathering places. Profiled in films, television and international publications, Schwendinger has also received awards, most recently a fellowship from the New York Foundation for the Arts, and including the National Endowment for the Arts and Japan-US Friendship Commission. She has lectured throughout the United States, the UK, Brazil, Italy and Japan, and is currently on the faculty of the School of Visual Arts, New York City.

www.lightprojectsltd.com
leni@lightprojectsltd.com


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