QUESTION
Digital Alchemy (or turning shit into gold)
So, you've got a great idea and a great collaborator to work with - what do you do next? Let's look at financing, commercialization
and that can-of-worms called intellectual property.
REPORT
* you MUST at the outset establish a negotiation and a
value
* create asset value for your work
* need to understand concepts of value. its
assessment, and equivalencies within your field (e.g.
filmmakers barter for distribution rights)
* recognize "creative capital" and
* must define intellectual property issues within
collaborative group
* how much do you/we own or protect vs. funders
* always budget an artist's fee as buffer (20%)
* hypothesize the practical applications & your position
in it
* watch for/renegotiate the financial gender gap
* watch the terms for institution affiliation, as they
differ widely
* e.g. some labs take 75%
* some (like Carnegie Mellon) have no intellectual
property requirements (in order to be competitive)
* if you are in unfair situations try to renegotiate via:
* adversarial contract negotiation
* pro bono intellectual property right law
* patent laws (requires money to defend your
position)
* Volunteer Lawyers for the Arts
* all agreed that despite the altruism of shareware vs
software, that profit was important, needed, and
frequently lacking
* copyright is a given, but no money from it
* grant writing is generally not worth the time it takes
* play the credentials game
* go where the money is
* keep records of development stages in multi-sourced
projects to pro-rate expenses
* license each component, and not the overall project
* establish joint ownership of royalty rights between
teams, specifying base amounts (and to whom) with
proportional increases as revenues increase
* in 501.C.3 organizations (for funding others) there is a
6% service charge
* establish self-sustaining financial structures for
rentals, services, etc. that you provide
* models for budgets: commercial budget models are not
always applicable since creation process is often ad hoc,
or funding is specified rather than open-ended
* recommended was a trickle-down budget model of variable
funding sources (typical) that allowed contingency
priorities
* we need a formalized and professional session on
intellectual property for the next ASCI ArtSci
Reported by Rich Leslie
David Rosen has over twenty years experience working in and writing about the media and technology. He is the Convener of "Digital
Independence: Independent Mediamaker Confront the Digital Transition," supported by the Ford and Rockefeller Foundations (see
www.digtialindies.com). He is managing director of Praxis, a business-development consulting firm. Clients include: Advantest,
Ameritech, BellSouth, ComCam, Consumers Union, Fujitsu, GTE, HBO, IBM, KQED/SF, MUSE, NASA, Weather Channel and
WNET/NYC. He serves on the Board of Directors and is Treasurer of the public television's Independent Television Service (ITVS).
David is the author of Off-Hollywood: The Making & Marketing of Independent Films (Grove), commissioned by the Sundance
Institute and the Independent Feature Project.
David Rosen
Praxis
345 Union Street
San Francisco, CA 94133
phone: 415-834-1852
fax: 415-834-1853
info@digitalindies.com
Sunday morning, Nov. 4, 11:15-12:00
7
Leni Schwendinger
Artist/Lighting Designer/Community Activist, Leni Schwendinger Light Projects, Ltd, NYC
Civic concerns--giving rise to projects that integrate social and environmental change--provide a context for some of our work with art and
technology. How do we negotiate the widening boundaries of art, science and community without compromising -- but rather enhancing --
these interdisciplinary aspects of our work?
see Meta Brunzema for Report
Leni Schwendinger creates environmental light-and-sculpture installations for public spaces with her studio known collectively as Leni
Schwendinger Light Projects, Ltd. Weaving light into the fabric of urban life, her goal is to expand social interaction and activity in public
gathering places. Profiled in films, television and international publications, Schwendinger has also received awards, most recently a
fellowship from the New York Foundation for the Arts, and including the National Endowment for the Arts and Japan-US Friendship
Commission. She has lectured throughout the United States, the UK, Brazil, Italy and Japan, and is currently on the faculty of the School of
Visual Arts, New York City.
www.lightprojectsltd.com
leni@lightprojectsltd.com
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