WORKSHOPS
Saturday 10:45-11:45 (Big Breakout Room)
"Approaching Technology Companies for Sponsorship: Pointers from an Insider Perspective" Workshop Leader: Marah Rosenberg
There are lots of companies out there with interesting products and technologies. This workshop will talk about ways artists can approach companies regarding sponsorship of their art-sci project [that probably uses the technology of the company]. Topics covered will include ways to make the initial approach [phone or email]; what to say that quickly captures attention and elicits a response; what to expect in term of timeframe; what parts of the company to target; what points to cover in a formal written proposal.
Bio:
Marah Rosenberg is a former Bell Labs employee who was hired to facilitate projects between researchers in the Multimedia Communications Research Laboratory and artists. Primarily working with The Gertrude Stein Repertory Theater (TGSRT), she developed a model to leverage Bell Labs technology from project to product, resulting in Lucent Collaborative Video, an IP video conferencing tool which sold in Lucent and Avaya for 3 years. Another project turned product, Persyst, was divested to outside investors. Persyst is an early model of a web conferencing tool.
Using her experiences with TGSRT she worked with the Brooklyn Academy of Music to create an Artist in Residency Program at Bell Labs. The projects created have been well received in both the scientific and artistic contexts where they were presented. Marah has also worked with The National Endowment for the Arts and The New York Department of Cultural Affairs. She facilitated a day long session for artists and technologists the Association for Computing Machinery's Multimedia Conference.
marah_rosenberg@computer.org
Saturday 10:45-11:45 (Auditorium)
Visual Thinking and Hypertext / Hypermedia Approaches to PowerPoint: praxis and the art of holistic communication.
Workshop Leader: James Mercer
Visual+text digital presentation materials burned onto CD's are rapidly becoming the "standard" tool to use for delivering a/v lecture presentations or promoting one's work in abstentia: submitting to competitions, seeking funding, sponsorship, a fellowship, residency, etc. Have your work become more accessible and memorable by taking your slide presentation one-step further. Our workshop leader will show his PowerPoint work: "Arctic Odyssey: Digital Mantras over the Circumpolar World" http://DigiNomadic.homestead.com/mercer~ns4.html and then demonstrate how to create a simple digital presentation using PowerPoint: highlighting effective approaches when combining graphics and text -- designing in situ, a humorous example using the program. [For Mac users, there is finally a comparable software at an affordable price from ThinkFree Office.]
Bio:
Mercer is currently a PhD student (OISE/CTL/University of Toronto), and an Associate at: Ontario College of Art & Design (Toronto), the McLuhan Programme in Culture & Technology (University of Toronto), and the Studio for Creative Inquiry, Carnegie Mellon University (PA). He has lectured and given presentations at: the University of Toronto, Queen's University, University of Guelph,University of Guadalajara/Museum of Modern Art, University of Mexico (Multimedia Centro), Carnegie Mellon University and the Canadian Museum of Civilization. His artwork has been shown in numerous contemporary art exhibitions and installations [1979 - 2001] and he is currently developing Virtual Reality [scalable] tele-learning transdisciplinary systems in education [Mayan culture and Architecture] with secondary level students. As well, he is completing a summative report [available as a downloadable pdf file on his website] on Active World (VR) Egypt: Collaborative Knowledge Building Communities in Cyberspace [Art & Science Internet Projects], for the Ontario Institute for Studies in Education, University of Toronto.
James Mercer is an artist/videographer/musician; consultant; high school teacher at Renfrew County District School Board, Ontario, Canada
Tel. (613) 433-3728 [Ontario, Canada]
Email: zazz9@hotmail.com
URL: http://DigiNomadic.homestead.com/mercer~ns4.html
Saturday 3:15-4:15 (Big Breakout Room)
"Contracts & Why They Are Important in Collaborations"
Workshop Leader: Dayo Ogunyemi
What can start-out as a casual collaborative art project can often turn into a project that produces new applications of technology, ones that can provide cash return, and can also deliver important professional credit. Although the artist may be the initiator, without the protection of a written contract stating mutual responsibilities, timeline, and how to share in the rewards of the collaboration, collaboration can be a bitter experience. After a brief introduction on Why To Protect Yourself, our legal expert will listen to specific problems or concerns of the workshop attendees and share advice with the group on a case-by-case basis.
Bio:
Dayo Ogunyemi is a partner in Entertainment & Media Counselors LLC, an entertainment and intellectual property law boutique. His legal practice centers around negotiating and structuring transactions for intellectual property, and drafting, analyzing and reviewing media and technology contracts.
Mr. Ogunyemi has had a longstanding interest in new technologies and their implications for the content industries. In 1996, he authored "Digital Delivery of Content Via the Internet: Legal and Business Considerations for the Music and Film Industries", a working paper for the Columbia Institute for Tele-Information that tackled the challenges facing the music industry, presaging the popularization of the mp3 format and Napster. He is the author of the forthcoming book: "Music Wars: Law and Technology in the Battle for the Future of Music."
Mr. Ogunyemi graduated Beta Gamma Sigma from Columbia Business School's MBA program, holds a Juris Doctor from Columbia Law and earned his SB at MIT.
Sunday 10:45 - 11:45 (Auditorium)
"Digital Imaging for Presentations, CD ROM, and the Web"
Workshop Leader: Gerald Marks
Learn how to turn your 35 mm slides into digital images for projection and the web, plus how to capture images from video. Compare images on film and digital files and see how each is "better." See how Adobe Photoshop is used to make an image more beautiful AND able to enhance the information it contains. We'll discuss:
ð file formats, image compression and those three-letter extensions;
ð how to work with old or historic scientific images;
ð issues in re-sizing or changing the resolution;
ð adding text using Layers.
Images from various areas of science and art will be examined, including Astronomy, Anthropology, Molecular modeling, Electron Microscopy, X-ray or other medical imaging, and more.
Bio:
Gerald Marks taught in the Graphics Department at The Cooper Union and The New School/Parsons for two decades and was a Visiting Scholar at the MIT MediaLab. Recently, he completed two imaging projects for the American Museum of Natural History. He created and presented a digital 3-D Astronomy slide show for the first anniversary of the new Rose Center. For the museum's Digital Libraries Project, he made digital "slides" from stereoscopic glass plates made during the 1909-14 Belgian Congo Expedition. The N. Y. Hall of Science has three of his digital images on permanent display. See his digital glass block mural in the 28th Street station of the
#6 subway line, uptown side.
Gerald Marks
pulltime3d@aol.com
www.pulltime3d.com
Sunday 10:45-11:45 (Big Breakout Room)
"Writing Tips from a Pro for Your Promo Package"
Workshop Leader: Ellen Freed
So you've got the CD-Rom pressed, but in today's harried world, you've got to package it in a way that will entice someone to view it! For that you normally need to use only a few, compelling words. And, although it is your project, the maker does not always have the perspective to be able to recognize just the right words for different markets. This workshop will break into small working groups to come-out with marketing wording suited to various differnet markets [corporations for sponsorship, museums as venue, investors] for each participants' work. Bring your current Artist/Scientist Statement with you about your work. [100-150 maximum!]
Limited to 12 individuals on a "first-come" basis! Contact to sign-up after Registration and type: "Writing Workshop sign-up" into Email Subject Line.
Bio:
Ellen Freed is a writer who develops training, marketing, and communication materials for both corporate and non-profit organizations. In the corporate arena, she has specialized in developing multi-media learning systems for professional sales representatives in the financial services and pharmaceutical industries. Clients have included American Express, Astra-Zeneca, Bank of America, Citibank, GlaxoSmithKine, Merck, Novartis, Pharmacia & Upjohn, Roche, and Xerox Corporation.
Ms. Freed's non-profit experience has included writing proposals, PowerPoint presentations, brochures, and press releases for such clients as Anna Sokolowâs Playersâ Project (a modern dance company), ARTISIN, ArtistCares, Childreach, and The New York City Ballet. In addition, using interviewing, brainstorming, and editing skills, she has worked with individual visual artists to help them elicit their own marketing material. She is currently working on a proposal for a television series about world hunger and poverty entitled One World: A Call to Action.
EllenFreed@AOL.com or 212-861-8432
